Key learnings from an article by Hambrick and Fredrickson – Are you sure you have a strategy?

Introduction There is strategic fragmentation approach deployed by many consultants and scholars when devising strategy for organizations. This approach entails focusing only on one aspect or few elements of the strategy in an isolated manner hence failing to provide the broader general perspective of the strategy. This strategy setting approach, according to the authors, misinforms executives and misleads managers especially when “everything is called strategy”. This further leads to confusion and undermines the credibility of…