Lessons from Marshmallow Design Challenge

Tom Wuject of AutoDesk has conducted research on team performance when they were asked to build a free standing structure using twenty sticks of spaghetti, one yard tape, one yard string and one marshmallow. The marshmallow need to be attached to the top of the structure. The teams had eighteen minutes to perform the task.
After performing the exercise with diverse teams and different age groups, pattern has emerged and quite surprising results were documented.

Watch the video below as Tom explains the task and the results of the experiment.